Culture Eats Strategy for Breakfast
At Sunrise, our core values aren't just words; they are the principles that guide everything we do. These values shape our approach to landscaping and play a vital role in selecting the members of the Sunrise team. We strive to be mindful of costs, work efficiently, show genuine care for our customers, and always act with integrity. By living these values daily, we cultivate a team that's committed not only to providing top-notch services but also to building relationships based on trust and respect. With Sunrise, you're choosing a team that truly embodies these values in every project.
Our Core Values
Start with the Customer
Customers are the reason we exist. We listen to them attentively, we act quickly, and we ensure we provide them with an amazing experience and product. Everything starts with the customer.
ONE FOR ALL AND ALL FOR ONE
We are much larger than the sum of our parts. Teamwork is at the heart of our strategy to grow any business so we work hard to build a strong sense of team into the culture.
A Sense of Urgency
A strong sense of urgency is required to improve and grow faster than the competition. Don’t wait for tomorrow on what can be accomplished today. To achieve our ambitious goals we need to move now.
BE FRUGAL
Frugality is at the heart our business models. We operate with a lean mentality for three primary reasons:
1) To make us incredibly resilient during any unexpected downturns.
2) To optimize the amount of cash we can invest back into the business.
3) To give us an edge in creativity, since necessity is the mother of innovation.
STRIVE FOR BETTER CONSTANTLY
We are never satisfied with our work. Complacency is our number one mental enemy. Constant improvement is a core value that every single employee has a responsibility to strive for.
OWN IT
The most important value for our culture is ownership. We put it last because it ties in all of the other values. Taking ownership means caring deeply about the business and your role within that businesses. People that take ownership naturally:
1) Obsess over customers
2) Work and talk as a team
3) Do it now
4) Do more with way less
5) Always get better and innovate.
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